دوشنبه 11 آبان 1394  08:06 ب.ظ
توسط: James Morris

Understanding Media: The Extensions of Man. Lewis H. Lapham, Marshall McLuhan

Understanding Media: The Extensions of Man


Understanding.Media.The.Extensions.of.Man.pdf
ISBN: 0262631598,9780262631594 | 396 pages | 10 Mb


Download Understanding Media: The Extensions of Man



Understanding Media: The Extensions of Man Lewis H. Lapham, Marshall McLuhan
Publisher: The MIT Press




In Understanding Media: The Extensions of Man Marshall McLuhan imparts his famous maxim, “the medium is the message”. Marshall McLuhan, “Understanding Media: The Extensions of Man”. 'Understanding Media: The Extensions of Man' is a 1964 book by Marshall McLuhan. When McLuhan pointed out that all media were extensions of men, did he realize that all media would also be extensions of media themselves? Marshall McLuhan, “The Medium is the Message,” (Excerpts from Understanding Media, The Extensions of Man, Part I, 2nd Edition; originally published, 1964). For example, the telephone is an extension of our ears, television is an extension of our eyes, and the automobile is an extension of our feet. Toronto: University of Toronto Press. Advances in Visual Methodology. Understanding Media: The Extensions of Man. As observed by Marshall McLuhan in Understanding Media: The Extension of Man: it is not the machine, but what one does with the machine, that is its meaning or message. Retrieved from http://en.wikipedia.org/wiki/Humanitas on 1 November 2012. I am hoping that Debray's Mediology method will help me in the following analysis. Maxim: Human inquiry within this system is thus filtered through extensions of our senses. Http://www9.georgetown.edu/faculty/irvinem/CCTP748/CCTP748-syllabus.html. A pioneering study in media theory, it proposes that media themselves, not the content they carry, should be the focus of study.

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